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John Deere Philosophy
The basis of the John Deere philosophy goes back to John Deere himself - the blacksmith who founded the company in America in 1837, and whose revolutionary self scouring steel plough played a major role in opening up the American prairies.
He said: "I will never put my name on a product that does not have in it the best that is in me." The brand name means quality to the customer, and the consistent investment in research and development, manufacturing and spare parts is aimed at providing customers with genuine value across the product range.
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