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History of the John Deere Trademark
One of the country's most recognized corporate symbols, the leaping deer trademark has been synonymous with quality John Deere products for more than 120 years. Here's the chronological story of its evolution.
1876—The Leaping Deer Is Introduced
1936—The Deer Becomes Stronger
1950—Breakthrough Changes
1968—A Clean-cut, Contemporary Look
1912—The Deer Is Defined
1937—A Centennial Year Brings Another Change
1956—A Modern Deer Emerges
2000—Leaping Forward
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