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Privacy
Statement
PERSONAL
INFORMATION
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Table of Contents
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This Privacy Statement outlines the types of personal
information John Deere may collect and how we may use that information.
This statement will also tell you how we secure your personal information
and how you can assist in managing it. This statement does not apply
to the financial services provided by John
Deere Credit, which has a different privacy policy and principles.
You may access that policy via the link in the Privacy Statement Information
section below, or on the left side of the screen. Select a topic of
interest below. |
| Personal
Information
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| Privacy Statement Information
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| Other Related Information
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| What We Collect |
John Deere's
primary goal in collecting personal information is to engage in a relationship
with you that allows us to serve you better. Personal information allows
us to improve our communication flow with you. In return, we expect
to be able to provide you with better products and services.
WE MAY COLLECT:
a)
Personal Information
When you visit John Deere Web sites, we will not collect any personal
information about you unless you provide it to us voluntarily. If you
opt not to provide us with personal information, you can still access
our Web sites. However, you may be unable to participate in certain
promotions or receive product information offered to those that register.
Through our various Web sites, you can:
- register to obtain product or service information,
- register to utilize online information and planning
services,
- participate in sales or promotional programs,
- vote in polls, surveys or otherwise express opinions,
- subscribe to one of our services such as newsletters,
- participate in one of our online forums or communities,
- enter contests or sweepstakes, and
- engage in online shopping.
Many of these programs require you
to submit some personal information in order to participate. Information
such as name, address, credit card number, billing address, telephone
number, date of birth, business information or e-mail address may
be gathered. To capitalize on the interactivity of the Internet, we
may also ask you for information about your interests, hobbies and
other personal information, but you may always choose whether to respond.
b)
Aggregate and Statistical Data
John Deere may collect certain aggregate data called Web log
information (such as your Web browser, operating system, pages visited,
etc.) and use cookies when you visit our Web pages. For instance,
when you visit one of our Web sites, our Web server will automatically
recognize some non-personal information, including, but not limited
to, the date and time you visited our site, the pages you visited,
the referrer (the Web site you came from), the type of browser you
are using (e.g., Netscape, Internet Explorer), the type of operating
system you are using (e.g., Windows '95 or Mac OS), and the domain
name and address of your Internet service provider (e.g., AOL). Neither
our cookies, Web beacons nor Web log information collects any personal
information. They do not contain personal information such as your
name or e-mail address.
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| How We Collect It |
Personal information
is collected through a variety of means. The following provides examples
of how this information is collected.
Registration/Subscriptions/Product Information Requests:
To fully use our Web sites, visitors may need to register using our
online registration forms, where they will be required to provide us
personal information. Visitors may also be asked to select a user ID
and password. Further, to register for certain services or become a
member of certain communities, we may ask visitors to submit their name,
e-mail address, home address, and zip/postal code. In addition, we ask
for country of residence and age so that we can comply with all applicable
privacy regulations. You may also choose to receive e-mail newsletters
and alerts. You can always decide to stop receiving these e-mail newsletters
at any time.
Contests/Sweepstakes: John Deere
may run contests, sweepstakes and other promotions on its sites or through
interactive banner ads. These events may ask you to provide personal
information which is needed to administer the contest, sweepstakes or
promotions and to notify winners. Questionnaires,
Surveys and Profile Data: John Deere may occasionally
ask visitors to complete surveys and opinion polls about their interests,
needs, and attitudes. Surveys help us provide better services and
products that meet customer needs. Participation is completely voluntary
and these surveys are optional.
Consumer Services and Contact Information:
If you provide our customer service representatives or Web masters
with feedback on your experiences with our products/services or otherwise
submit questions, you will be asked to supply personal information
for our record keeping and follow-up.
Employment Information:
Personal information you may submit in connection with employment
inquiries will be used only for recruitment and future internal consideration.
It will be accessible solely by persons responsible for recruitment
for John Deere entities. This information will be kept no longer
than three years.
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| How We Use It |
We may use personal
information for a variety of purposes. We may also use summary information
to support our business planning. Following are some examples of how
we may use each category of information.
a) Personal
Information:
1) Order Process and Product Delivery: We
may use your personal information to provide you with the product
or service you requested.
2) Support and
Service: We may use your personal information to identify
your product ownership or use, or entitlement to a service and to
send you necessary information such as warranty information, product
improvement programs, safety bulletins or recall notices.
3) Credit: Please refer to the US
Credit Privacy Statement using this link.
4) Legal Compliance:
We use your personal information to comply with applicable law.
5) Marketing /
Communications / Information Services: We may use your
personal information for marketing and promotional purposes to offer
you goods and services and to send you marketing and promotional
materials. Examples of these materials include company magazines
such as The Furrow and Homestead magazines, catalogs,
product videos, brochures, invitations to special events, special
offers and parts and service announcements. Occasionally, we may
use your personal information to send marketing and promotional
information to you on behalf of suppliers. We may disclose your
personal information to authorized dealers, merchants and suppliers
so they can send you marketing and promotional materials directly.
However, we will not disclose your "sensitive" personal information,
such as financial information to suppliers without obtaining your
consent.
While continuing to serve your needs,
now and in the future, we may use and disclose your personal information
for the above purposes. We may retain this information for as long
as needed to fulfill these purposes and as required by law.
b)
Aggregate and Statistical Data: John Deere uses Web
log information (such as your Web browser, operating system, pages
visited, etc.) to help us design our Web site, to identify popular
features, and to manage our resources. However, Web logs may be used
if necessary to help identify any person attempting to break into
or damage our Web site. We may share Web log information with law
enforcement agencies if we believe there is evidence of a violation
of computer security or related laws.
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| How We Share It |
| Sharing: Personal information received
from you may be used to fulfill your requests and to support your customer
relationship with John Deere, its subsidiaries and business partners.
Personal information is provided to our affiliates to aid in the delivery
of our products and services. In the ordinary course of business, we
may share information with auditors, lawyers or contractors, but we
require that recipients use the information only for the purpose of
the disclosure and that they destroy or return the information when
no longer needed. John Deere
also reserves the right to share the information to respond to duly
authorized information requests of governmental authorities or where
required by law. We may also disclose information if appropriate to
protect our Web site or our legal rights.
We will not share, trade or sell personal
information to any other outside company for its use in marketing
or solicitation.
Data Transfer:
Your personal information will generally be stored in our John Deere
databases, which may be located in various geographies. John Deere
data protection standards are the same, regardless of where your personal
information is stored.
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| How We Obtain Your
Consent |
| John Deere does
not require visitors to our Web sites to provide personal information
in order to obtain access to any of our sites. John Deere collects
personal information from our visitors or customers only on a voluntary
basis. We obtain your consent by obtaining your agreement, in many cases
your signature, on various transactions such as orders, warranty registration
or Web registration. If you register
on our Web sites, we also provide you a means of managing the electronic
communications sent to you. You may request a variety of information
to be e-mailed to you. At any time, you may change or stop these e-mail
communications. In addition, marketing e-mails sent to you provide
you a means of requesting them to stop.
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| How We Secure It |
John Deere is
committed to keeping the data you provide us secure and will take
reasonable precautions to protect your personal information from loss,
misuse or alteration. We take technical, administrative and physical
steps to protect against anticipated hazards including unauthorized
access to and disclosure of personal information. We use secure connections
on our Web sites to protect credit card information during its transmission.
Our vendors, contractors and partners who have access to your personal
information are required to keep this information confidential. They
are only authorized to use this information to carry out the services
they are performing for John Deere. Access to personal information
is restricted to those employees requiring access to do their jobs.
These employees are required to sign a confidentiality agreement outlining
their responsibilities. Any employee who violates our privacy and/or
security policies is subject to disciplinary action, including possible
termination and civil and/or criminal prosecution.
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| How You Can Manage It |
| You are in control
of the personal information you provide to John Deere. Information
collected by the company on our Web sites is provided by you voluntarily.
Where
required by applicable law:
- You have a right to access your information
to ensure it is accurate.
- You may request an update where
your personal information is not correct.
- You may also request to have your
personal information removed or made anonymous.
- The company must ensure that all
legal retention dates have been met prior to removing personal information.
If your contact information is being used
to send you marketing information, you can request company operations
to stop these communications. If you are registered online, you have
the capability to start or stop electronic communications. Many of
the communications contain instructions detailing how to stop them
such as an e-mail address to contact, a Web site to use, a phone number
to call or an address to write. If you decide to stop company marketing
e-mails, you may still receive legal notices or billing e-mails as
part of your other business transactions with the company.
Where required by applicable law, you can:
1. Ask for a copy of your personal information.
2. Ask for your personal information to be corrected or updated.
3. Ask us to remove your personal information from our records.
4. Ask us to remove you from marketing communications.
Submit your request in writing to:
PrivacyManager@JohnDeere.com
(or)
Privacy Manager
Office of Corporate Compliance
Deere & Company
One John Deere Place
Moline, Illinois 61265-8098.
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| Contact Information |
John Deere
is committed to conducting its worldwide business operations in a
manner that actively supports and ensures personal privacy. If you
have any questions, concerns or issues about this privacy statement,
the privacy practices of John Deere or this site, or your dealings
with this Web site, please contact:
Privacy Manager
Office of Corporate Compliance
Deere & Company
One John Deere Place
Moline, Illinois 61265-8098
PrivacyManager@JohnDeere.com
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| Children's Privacy |
| Data Collection for Persons Under 13: Interactive
activities for children are offered on the Web site, but no children's
information is targeted for collection. John Deere will not knowingly request personal
information from anyone under the age of 13. If we become aware that
any individual under the age of 13 provided us their personal information
through our Web sites, we will immediately remove his or her personal
information from our files. John Deere
provides information of interest about the company to students of
various ages. This information may be accessed from the Web site without
providing any personal information. In some instances, a student may
use the "Contact Us" feature of the Web site to ask a question or
request more information. This contact information is only used to
respond to the request and is immediately deleted.
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| How We Use Cookies |
| The
Use of Cookies - The John Deere
Policy: We use cookies on the Web site to enhance your online experience. No personally identifiable information is stored in the cookies. A cookie is a text-only string of information that a Web site transfers to the cookie file of the browser on your computer’s hard drive. Cookies are used, for example, to tell us whether you've visited us before or if you're a new visitor, to help us identify features of interest to you, to enhance your online experience by saving information you may need to reuse throughout our site during a particular session or to remember your preferences between visits. Session cookies and the information they contain are temporary and are erased when you close your browser. We collaborate with a 3rd party service to use persistent cookies to assign your visit an identifier so that we can remember your visit, your preferences and to analyze and improve our Web site usage. Persistent cookies remain on your hard drive until you erase them or they expire. No personal information is collected in the persistent cookie.
To evaluate the effectiveness of company advertising placed elsewhere on the Internet, we may use cookies or other related tracking technology such as web beacons to track responses to our advertisements or "banner ads." When you click on the ad at another Web site, you may be taken to JohnDeere.com or a related Web site to obtain more information on the advertised product or service. The cookie or tracking technology used with the ad does not identify you personally or store any personally identifiable information but provides us with information such as the Web site where the ad was placed, which specific ad was in use at the time, and the most common navigation paths on our site from the ad. Although these cookies may remain on your computer after you log off, you may delete them from your computer at any time.
Most Internet browsers are set to accept cookies. Users can reset browsers to refuse cookies and still use our Web site, although access may not be as convenient. The "help" portion on most browsers will tell you how to stop accepting cookies, how to be notified when you receive a new cookie and how to disable existing cookies.
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| Links to Other Sites |
You should be aware
that when you are on John Deere Web sites it is possible to be
directed to other Web sites not affiliated with John Deere. These
other sites are independent from John Deere. They are responsible
for posting their own privacy statements and implementing their own
privacy policies. These other sites may send their own cookies to
users, collect data or solicit personal information. While John Deere
strives to protect our user's personal information and privacy, we
cannot guarantee the security of any information you disclose on other
sites. You do so at your own risk.
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| Global Privacy Policies |
Global Compliance
Those providing personal information expect the company to act responsibly
in protecting the information supplied. It is important for the company
to maintain this level of trust and meet or exceed the expectations
of those who supply personal information. To ensure uninterrupted global
operations, international privacy requirements have been consolidated
into a set of privacy policies. Consequently, it is the company's practice
to handle personal information by observing the following global privacy
policies:
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Access & Amendment
Accountability
Children's Information
Collection
Complaints
Confidentiality
Consent |
Direct Marketing
Disclosure Contracts
Global Implementation
Identifier
Notice
Notice of Practices |
Processing
Retention
Sale
Security
Sensitive Data
Special Circumstances |
| Access & Amendment: Procedures
will be maintained, consistent with applicable law for individuals to
gain access to their collected personal information and when appropriate,
correct any information that is inaccurate or incomplete, change their
individual consent level, or have their personal information deleted. |
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| Accountability: The
company will comply with applicable laws and regulations concerning
the collection, use and storage of personal information and designate
accountability for compliance. |
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| Children's Information:
No personal information pertaining to children under 13 years of age
will be collected, stored or processed. If this happens without the
company's knowledge, it will be reported to PrivacyManager@JohnDeere.com
and the data will be immediately deleted. |
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| Collection: The collection
of personal information will be limited to that which is necessary for
the purposes identified. |
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| Complaints: Procedures
for registering complaints will be published. All complaints or concerns
and appropriate resolution relating to the practices of handling personal
information will be logged. Each complaint and associated resolution
will be communicated to PrivacyManager@JohnDeere.com. |
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| Confidentiality:
The confidentiality of an individual's personal information will be
respected. No employee will use or disclose personal information unless
it is required to support company operations and is in compliance with
the company's privacy policies. Failure to comply can result in personal
liability, company discipline and potential dismissal. Employees with
regular access or exposure to personal information must sign a confidentiality
agreement to indicate awareness of their responsibility. |
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| Consent: Consent,
implicit or explicit will be obtained consistent with applicable laws,
to collect, use and distribute an individual's personal information.
John Deere must communicate the consequences of any decision by
individuals who elect to not provide requested personal information. |
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| Direct Marketing:
Operations engaging in any form of direct communication with individuals
for the purpose of marketing the company's products or services will
ensure procedures are in place to stop their direct marketing at the
individual's request. An easy procedure must be provided for the individual
to make such a request. All electronic communications will comply with
legislation governing unsolicited communications (SPAM). |
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| Disclosure Contracts:All
operations must contractually require others who acquire or provide
personal information from or to John Deere to protect our confidential
information about you and to abide by applicable law. |
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| Global Implementation:
To ensure unrestricted transfer of personal information between company
operations, John Deere's privacy policy will be implemented consistently
around the world. |
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| Identifier: Where
applicable by law, an identifier of an individual assigned by a government
agency, its agent or contracted service provider will not be adopted
by any company organization. |
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| Notice: Notice will be
provided consistent with applicable law when personal information is
collected, when any collected information is to be provided to third
parties or when information previously collected is to be used for a
new purpose. All such notices will explain the need for the information
and describe how the information will be used. When required by applicable
law, personal information will not be used to directly market any products
or services to identifiable persons unless that possibility has been
disclosed in advance and the opportunity not to participate has been
given. |
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| Notice of Practices:
Information pertaining to our policies and practices relating to the
management of personal information will be made available on our Web
sites or upon request. |
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| Processing: Personal
information will be processed consistent with notice. It will not be
used or disclosed for purposes other than those for which it was collected.
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| Retention: All personal
information should be deleted or made anonymous as soon as reasonably
possible after fulfilling the purpose for collecting the information.
Sufficient time should be provided for an individual to report issues
associated with the processing of the personal information or to meet
legal requirements for retaining the information. |
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| Sale: No personal information collected by
company personnel or processes will be sold or traded for marketing
purposes. |
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| Security: The security
of personal information and the integrity of such information, will
be maintained and protected with a commercially reasonable degree of
care while in the custody of the company, its authorized agents and
representatives. Access by company personnel or authorized agents or
representatives will be limited to those individuals with a sufficient
business need. |
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| Sensitive
Data:
The processing of sensitive personal data such as data revealing the
racial or ethnic origin, political opinions, religious or philosophical
beliefs, trade-union membership, health and sex life are prohibited
by various laws. Procedures will be maintained to assure that this and
other sensitive information such as children's information or medical
conditions is only collected with explicit consent and is protected
against improper use, consistent with applicable law. |
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| Special Circumstances:
Company operations will under certain circumstances where permitted
or required by law or court order, collect, use, and/or disclose personal
information pursuant to procedures that do not require giving notice
or conducting related activities (for example, in connection with law
enforcement investigations). |
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Updating the
Privacy Statement
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To keep up with the rapidly evolving
Internet environment, John Deere will from time to time review
and revise these practices and communicate any updates. Minor changes
may be made at anytime without notice. We will update the version number
and date of the notice when we do. If we make a major change in the
way that we use, disclose or protect Internet registration information,
we will highlight the change in this notice. If possible, we will provide
advance notice of any major change through a notice on the Web site.
Effective Date: This policy statement was created and put into effect
on 1 January 2004.
Revision: 3 April 2008. The "Cookies" section was updated to communicate our intent to use persistent cookies to better understand our site usage and the needs of our repeat visitors.
Revision: 14 May 2004. The "Cookies" section was updated to communicate our intent to track the effectiveness of our advertisements or banner ads placed on the Internet without collecting any personal information.
Richard L. Johnson
Privacy Manager
Office of Corporate Compliance
Deere & Company
One John Deere Place
Moline, Illinois 61265-8098
PrivacyManager@JohnDeere.com
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Local Privacy Statements
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This page lists the links to specific
privacy statements that are different from the John Deere privacy
statement above. They are based on applicable state, provincial and national
laws. These links will represent country or state line of business differences.
John Deere Credit
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